LET IT GO
Role: Creative Director
Agency: 72andsunny
Director: Francois Rousselet
Prod. company: Iconoclast
Radical reinvention. Audi invited us to pitch with a very single-minded proposition. So our answer was to redefine Vorsprung and give a whole new meaning for the “progress” in their famous brand belief.
Just as the world thought they got rid of Let it Go, we brought it back on a Super Bowl Sunday. Now as a progressive generational anthem, performed not by Elsa, but by a different kind of princess: Maisie Williams, of Arya Stark and GOT badassness.
Recorded on Abbey Road, it introduced the e-tron series and Audi’s commitment to overhaul its production and offer a full range of electric vehicles by 2025.