To introduce e-tron, the first all-electric model from Audi, to Japan, we worked with actress and singer Ko Shibasaki to create a launch film that would show off Japan’s unique natural beauty that’s at stake if we don’t live more sustainably. As part of the project, we worked with Ms. Shibasaki to write a song specifically for this project. The song was such a hit, she ended up releasing it on Spotify, iTunes, YouTube, and all streaming platforms. Meaning our message about sustainability made it not just to countless eyes, but ears as well.