Role: Lead Creative
Agency: 72andsunny
Director: Asif Mian and Bob Partington
Prod. Company: 1st Ave Machine
How do you create a 'teaser' for the new Galaxy 7, before the phones capabilites have even been confirmed? No need to answer- rhetorical question. We created a campaign that looked back at the past in order to build excitement for the future.
The film was played live at the opening of Samsung's Key Note Conference. However in this version, when the VR user reached for the spinning black box at the end of the film, it triggered the ‘unboxing’ of the entire stage and revealed the new Galaxy 7.
Behind the scenes
