Client: Ford Europe Role: Creative Director Awards: Webby Awards | Winner | Advertising, Media & PR Creative Circle | Silver | Branded Content D&AD | Shortlist Cannes Lions | Shortlist Sunday Times | Critics Choice
Charge Around the Globe takes branded content to the next level. A three-part TV show streaming on Prime Video, it follows record-breaking explorer Lexie Limitless as she attempts to set a world record by circumnavigating the globe in an all-electric Ford Explorer. Spanning 200 days, six continents, and 27 countries, this isn’t just a story about a car—it’s a story about resilience, innovation, and the future of travel. By combining the spirit of adventure with the challenge of electric vehicle exploration, Charge Around the Globe stands apart as a campaign that’s as ambitious as it is entertaining. At the time of writing this, 320,000 viewers have spent 5 million minutes in the company of the Explorer and the Charge Around the Globe story which is testament to the effectiveness of this unique model. The documentary formed the backbone of a campaign that spanned over a year, pushing creative boundaries and leveraging TV, digital, social, PR, programming, and real-world storytelling as the journey happened.
