About

About me…

I’ve spent the last 16 years helping global brands like Nike, Adidas, Airbnb, and Ford act a bit more human.

My career has been a bit of a journey through Tokyo, Amsterdam, New York, and London, working with ambitious global agencies and incredible local teams. It’s always been about finding the truth for iconic brands, whether that meant giving a voice to minorities in Japan, making a Game of Thrones star sing for the Superbowl, or bringing the world's football legends together on the same stage.

Lately, I’ve been focused on what it takes to do that kind of work at scale. I led the creative effort to shape Ford’s transition to electric across 19 markets, building out a large team and launching an award-winning Amazon Documentary. Right now, I’m at Airbnb, running the brand engine across EMEA.

I care as much about how we make the work as what we make. I believe in fostering the kind of cultures and teams where world-class craft becomes inevitable.

When I’m not shaping the machine, you’ll find me working on side projects that have earned recognition from platforms like NOWNESS and NOWNESS Asia, celebrated for pushing the boundaries of narrative and visual craft.